What
is a questionnaire?
A questionnaire is a list of research or survey questions asked to respondents and designed to extract specific information.
Before going into further details, we would like to give a glimpse of our questionnaire,
click the link below to view it.
https://drive.google.com/file/d/0B5XlafUbHRxfcDlFd1ppbmZsUDg/view?usp=sharing
click the link below to view it.
https://drive.google.com/file/d/0B5XlafUbHRxfcDlFd1ppbmZsUDg/view?usp=sharing
The Purpose of a Questionnaire?
There are 4 basic purposes of a questionnaire:
v Collect appropriate data
v Make
data comparable and amendable for analysis
v Minimize
bias in formulating and asking question
v To
make questions engaging and varied
Simple
guidelines on developing a questionnaire
v Provide clear instructions
v Keep
it sort and easy to answer… KISS. (Keep is Short and Simple)
v Ask
one thing at a time.
v Pretest
the questionnaire on a sample group.
Types
of questions in a questionnaire
v Demographic Questions
v Open
Ended
v Close
Ended/ either or
v Multiple
Choice Questions (MCQ)
v Scale
v Checklist
v Ranking
Demographic Questions
- To gather information about a respondent’s background or income level, for example, demographic survey questions would serve you well.
- Designed to encourage full, meaningful answer using subjects own knowledge and or feelings
Close ended
Multiple choice
- Multiple choice is a form of assessment in which respondents are asked to select the best possible answer (or answers) out of the choices from a list.
Scale
- Scale questions are the basics of online surveys. They
allow a single-select response with the options representing a range, scale or
continuum. Scale questions are designed to capture the survey taker’s opinion
or sentiment as a point along a “scale” of options. The units of the scale can
vary and usually measure certain factors.
Checklist
- A checklist needs to be constructed as questions and
clear steps, in some sort of logical sequence. The best way to do this is to
work through all of the issues that are likely to be important and prepare a
set of written comments about the product, task or environment. You can use
checklists to help evaluate things or preference where a person ticks whatever
that is appropriate to his liking/knowledge.
Ranking
- Many questions in customer satisfaction surveys ask respondents to rank certain
aspects of their experience. Ranking questions ask respondents to rank or order
a set of options. In customer satisfaction surveys, ranking questions are asked
usually in relation to products or services. Ranking scale questions enable
survey respondents to rank a set of products or services from highest to lowest
– very best to very worst, most important to least important, very satisfied to
very unsatisfied.
Questionnaires - A Concluding Review
Questionnaires have advantages over some other types of
surveys. While questionnaires are inexpensive, quick, and easy to analyze,
often the questionnaire can have more problems than benefits. For example,
unlike interviews, the people conducting the research may never know if the
respondent understood the question that was being asked. Also, because the questions
are so specific to what the researchers are asking, the information gained can
be minimal.
Often, questionnaires such as the Myers-Briggs Type indicator, give too few options to answer; respondents can answer either option but must choose only one response. Questionnaires also produce very low return rates, whether they are mail or online questionnaires. The other problem associated with return rates is that often the people that do return the questionnaire are those that have a really positive or a really negative viewpoint and want their opinion heard. The people that are most likely unbiased either way typically don't respond because it is not worth their time. Thus, for some demographic groups conduction a survey by questionnaire may not give a concrete answer.
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