Questionnaires - An Inexpensive Research Tool

What is a questionnaire?

A questionnaire is a list of research or survey questions asked to respondents and designed to extract specific information.





Before going into further details, we would like to give a glimpse of our questionnaire,
click the link below to view it. 


https://drive.google.com/file/d/0B5XlafUbHRxfcDlFd1ppbmZsUDg/view?usp=sharing

The Purpose of a Questionnaire?

There are 4 basic purposes of a questionnaire:

v 
Collect appropriate data
v  Make data comparable and amendable for analysis
v  Minimize bias in formulating and asking question
v  To make questions engaging and varied

Simple guidelines on developing a questionnaire

v 
Provide clear instructions
v  Keep it sort and easy to answer… KISS. (Keep is Short and Simple)
v  Ask one thing at a time.
v  Pretest the questionnaire on a sample group.

Types of questions in a questionnaire

v 
Demographic Questions
v  Open Ended
v  Close Ended/ either or
v  Multiple Choice Questions (MCQ)
v  Scale
v  Checklist
v  Ranking


Demographic Questions

- To gather information about a respondent’s background or income level, for example, demographic survey questions would serve you well.

Open ended


- Designed to encourage full, meaningful answer using subjects own knowledge and or feelings

Close ended

- Encourages a short or single worded answer

Multiple choice

- Multiple choice is a form of assessment in which respondents are asked to select the best possible answer (or answers) out of the choices from a list.

Scale




Scale questions are the basics of online surveys. They allow a single-select response with the options representing a range, scale or continuum. Scale questions are designed to capture the survey taker’s opinion or sentiment as a point along a “scale” of options. The units of the scale can vary and usually measure certain factors.

Checklist


- A checklist needs to be constructed as questions and clear steps, in some sort of logical sequence. The best way to do this is to work through all of the issues that are likely to be important and prepare a set of written comments about the product, task or environment. You can use checklists to help evaluate things or preference where a person ticks whatever that is appropriate to his liking/knowledge.

Ranking
- Many questions in customer satisfaction surveys ask respondents to rank certain aspects of their experience. Ranking questions ask respondents to rank or order a set of options. In customer satisfaction surveys, ranking questions are asked usually in relation to products or services. Ranking scale questions enable survey respondents to rank a set of products or services from highest to lowest – very best to very worst, most important to least important, very satisfied to very unsatisfied.


Questionnaires - A Concluding Review


Questionnaires have advantages over some other types of surveys. While questionnaires are inexpensive, quick, and easy to analyze, often the questionnaire can have more problems than benefits. For example, unlike interviews, the people conducting the research may never know if the respondent understood the question that was being asked. Also, because the questions are so specific to what the researchers are asking, the information gained can be minimal.


Often, questionnaires such as the Myers-Briggs Type indicator, give too few options to answer; respondents can answer either option but must choose only one response. Questionnaires also produce very low return rates, whether they are mail or online questionnaires. The other problem associated with return rates is that often the people that do return the questionnaire are those that have a really positive or a really negative viewpoint and want their opinion heard. The people that are most likely unbiased either way typically don't respond because it is not worth their time. Thus, for some demographic groups conduction a survey by questionnaire may not give a concrete answer.


Previous
Next Post »